NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Circular Economy in Automotive: BMW i Vision Circular Concept
BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Ferrari introduces Icona Series Daytona SP3: Heritage Cars in Modern Automotive
Last weekend at Ferrari’s Finali Mondiali held at Mugello Circuit in Tuscany, the company presented the highly anticipated new entry in the Icona Series started back in 2018 with the presentation of the Monza SP1 and SP2. This time made its first...
McLaren Denies Audi Acquisition but There Could be More
On Monday, a rumour started by Autocar circulated on the internet according to which Audi had bought McLaren Group after a bidding war with BMW. The news, however, has been denied soon after with an official statement by the British automaker: “McLaren...
Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
Big Projects hint at Aston Martin and Porsche’s near future
Two big announcements were made by Aston Martin and Porsche just a couple of days ago. This time, however, they are not regarding new cars, but two big projects for new facilities that suggest plans for the two companies’ future. ASTON MARTIN As of H1...
Porsche Mission R: How do concept cars benefit automakers?
Just two days ago, ahead of the presentation at the IAA Mobility in Munich, Porsche unveiled a new electric car concept, the Mission R. The last time we saw a car with a similar name, it was a few years ago and the model was the Mission E, which turned...
Subscription Service for Supercars: Does it work?
Between 2017 and 2018, numerous automakers released pilot tests of their own subscription models versions. Services that, for a monthly fee, would grant a client the choice of a new vehicle among a wide range of options and include insurance, (almost...
Marketing Racing #12: Ferrari and Epic Games' Fortnite Deal
Automotive companies’ collaborations with video games developers to promote their own image and product are not a new thing, and racing video games have been around for a while now. It started with Atari’s Gran Trak 10 in 1974, but it took until the...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
Marketing Racing #10: How McLaren Social Media Strategy is Making a Difference
During the Cannes Lions Awards that are being held between the 21st and the 25th of June, on the festival’s website has been published a panel discussion about a very interesting partnership started last year between McLaren, Coca-Cola, and Amazon. The...
Ferrari’s Fashion Show: Diversification in Luxury Automotive Marketing
Last weekend, Ferrari held a fashion show for its renewed clothing line right at the factory, beside its assembly lines. The event announces Ferrari's shift toward an even higher market segment in the fashion industry, and the brand’s attention toward...
Beyond Ferrari 2025 First Electric Car: Sustainability in Luxury Automotive
Ferrari just held the Annual General Meeting of Shareholders, and the Exor CEO and current Ferrari CEO John Elkann gave some important statements. The most-reported these days has certainly been the one about the release of a full-electric model by...
The Luxury Automakers and Branded Residences Trend
Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...